The Catalyst Report – Retirement Living thoroughly explores why Australians choose or reject Community Living. The study describes the key market segments and how to meet their needs.
Research topics
- Triggers and motivations that drive consideration
- The main barriers limiting RL/LL appeal
- Information sources and media usage
- Decision making process
- Most desirable benefits
- Choice modelling with live trade-off analysis tool
- Green communities benefits and willingness to invest
- Advice sources for contract and finance matters
- Most attractive support services and willingness to pay
- Positives and negatives of RL/LL living
- Resident satisfaction and industry NPS
- Key drivers of satisfaction
- Willingness to consider brands
- Brand awareness by state
Research methodology
- Industry consultation to finalise topics
- Online survey during July 2023
- 10,442 responses – a mix of
- Rejectors
- Shoppers/Available
- Residents
What does The Catalyst Report offer?
70 page dashboard report with graphical summaries; age, sex, state, metro, finance and segment filters, plus qualitative insights
Dynamic simulator allowing users to compare the appeal of different RL bundles/offers
Single or multi-state brand stats
Findings, implications and recommendations
Personal presentation available