The Catalyst Report – Retirement Living thoroughly explores why Australians choose or reject Community Living. The study describes the key market segments and how to meet their needs.

Research topics

  • Triggers and motivations that drive consideration
  • The main barriers limiting RL/LL appeal
  • Information sources and media usage
  • Decision making process
  • Most desirable benefits
  • Choice modelling with live trade-off analysis tool
  • Green communities benefits and willingness to invest
  • Advice sources for contract and finance matters
  • Most attractive support services and willingness to pay
  • Positives and negatives of RL/LL living
  • Resident satisfaction and industry NPS
  • Key drivers of satisfaction
  • Willingness to consider brands
  • Brand awareness by state
Research Topics
Research Methodology

Research methodology

  • Industry consultation to finalise topics
  • Online survey during July 2023
  • 10,442 responses – a mix of
    • Rejectors
    • Shoppers/Available
    • Residents

What does The Catalyst Report offer?


70 page dashboard report with graphical summaries; age, sex, state, metro, finance and segment filters, plus qualitative insights



Dynamic simulator allowing users to compare the appeal of different RL bundles/offers


Brand Stats

Single or multi-state brand stats


Findings, implications and recommendations


Personal presentation available

Retirement Living study testimonials

The sample size is really impressive

NFP provider

Kevin’s presentations are always well received and help provide additional context and insight

NFP provider

I put a lot of questions into the study so really excited to see the results

NFP provider