The Catalyst Report – Home Care is the definitive guide to consumer needs, preferences and concerns. Identify market priorities and access data for your business case.

Home Care research topics

  • How consumers shop for home care
  • Motivations and barriers
  • Information sources
  • Evaluation criteria
  • Loyalty and churn factors
  • Relevance of different services
  • Satisfaction and advocacy, including net promoter scores (NPS)
  • Why people reject home care
  • Provider improvement suggestions
  • Choice modelling
  • Technology use
  • Brand awareness by state
Home Care Research
Research Methodology

Research methodology

  • Industry consultation to finalise topics
  • Online survey during March each year
  • Over 5,100 responses – a mix of
    • Users, shoppers and rejectors
    • Older Australians and family members
    • Different states and territories

What does The Catalyst Report offer?

PowerPoint

80 page interactive dashboard with filterable graphical and tabular summaries, qualitative insights and choice modelling

 

Comparisons

Comparisons by state, financial comfort, sex, age group, metro/non-metro and segments

Recommendations

Findings, implications and recommendations

Presentation

Personal presentation available

Home Care study testimonials

The Catalyst Report confirmed my suspicions but importantly, provided the evidence I needed to get funding for my marcoms campaign

NFP provider

It’s the best value method of brand tracking available

NFP provider

It’s useful having independent data and industry comparisons to help calibrate our NPS

For profit provider

It’s useful having independent data and industry comparisons to help calibrate our NPS

For profit provider