The Catalyst Report – Residential Aged Care presents the consumer’s voice – younger and older, male and female on how RAC decisions are made and what’s important.

Research topics

  •  Triggers and motivations that drive consideration
  • Age Care Reform
  • Shopping behaviour
  • Information sources and trusted advisors
  • Rejectors – insight into why people reject RAC
  • Evaluation criteria
  • The dining experience – food is a key driver of satisfaction
  • Most attractive additional services and willingness to pay
  • Preferred payment method for accommodation and additional services
  • Satisfaction ratings and industry NPS
  • Satisfaction drivers
  • Industry improvement suggestions
  • Choice modelling – what are the most desirable options 
  • Brand awareness by state
Research Methodology

Research methodology

  • Industry consultation to finalise topics
  • Online survey during November 2022
  • Over 5,574 responses – a mix of
    • Involved (residents and family)
    • Shoppers
    • Rejectors

What does The Catalyst Report offer?


Online dashboard with  graphical/tabular summaries, qualitative insights and advanced choice modelling 



Comparisons by sex, age, financial comfort, group and segments


Findings, implications and recommendations


Personal presentation available

Residential Aged Care study testimonials

The Catalyst Report is always a good read

NFP provider

There is no other report like this available for Aged Care

For profit provider

You get to have input into the study design and it’s great value for money. It’s a ‘no-brainer’

NFP provider