The Catalyst Report – Residential Aged Care presents the consumer’s voice – younger and older, male and female on how RAC decisions are made and what’s important.
Research topics
- Triggers and motivations that drive consideration
- Age Care Reform
- Shopping behaviour
- Information sources and trusted advisors
- Rejectors – insight into why people reject RAC
- Evaluation criteria
- The dining experience – food is a key driver of satisfaction
- Most attractive additional services and willingness to pay
- Preferred payment method for accommodation and additional services
- Satisfaction ratings and industry NPS
- Satisfaction drivers
- Industry improvement suggestions
- Choice modelling – what are the most desirable options
- Brand awareness by state
Research methodology
- Industry consultation to finalise topics
- Online survey during November 2022
- Over 5,574 responses – a mix of
- Involved (residents and family)
- Shoppers
- Rejectors
What does The Catalyst Report offer?
Online dashboard with graphical/tabular summaries, qualitative insights and advanced choice modelling
Comparisons by sex, age, financial comfort, group and segments
Findings, implications and recommendations
Personal presentation available