The Catalyst Report – Home Care is the definitive guide to consumer needs, preferences and concerns. Identify market priorities and access data for your business case.
Home Care research topics
- How consumers shop for home care
- Motivations and barriers
- Information sources
- Evaluation criteria
- Relevance of different services
- Satisfaction and advocacy, including net promoter scores (NPS)
- Why people reject home care
- Provider improvement suggestions
- Technology use
- Brand awareness by state
Research methodology
- Industry consultation to finalise topics
- Online survey during March each year
- Over 5,400 responses – a mix of
- Users, shoppers and rejectors
- Older Australians and family members
- Different states and territories
What does The Catalyst Report offer?
80 page interactive dashboard with filterable graphical and tabular summaries, qualitative insights and choice modelling
Comparisons by state, financial comfort, sex, age group, metro/non-metro and segments
Findings, implications and recommendations
Personal presentation available