The Catalyst Report – Residential Aged Care presents the consumer’s voice – younger and older, male and female on how RAC decisions are made and what’s important.
Research topics
- Public perceptions of aged care
- Awareness of Aged Care reforms
- Triggers
- Information sources
- Sources of awareness
- Most attractive additional services and willingness to pay
- Involved experience
- Communications App attractiveness and features
- Relative attractiveness of Contract types RAD/DAP
- Satisfaction ratings
- Satisfaction key drivers
- Brand awareness by state
Research methodology
- Industry consultation to finalise topics
- Online survey during November 2024
- 15,084 responses – a mix of
- Involved (residents and family)
- Current shoppers
- Future shoppers
What does The Catalyst Report offer?
70+ page online dashboard with tables, visualisations, self service filtering, summaries and qualitative insights. Export to powerpoint.
Comparisons by sex, age group and segments
Findings, implications and recommendations
Personal presentation available